IBM Think conference
Brand identity | Design systems | Illustration
IBM Think' is one of the world's largest tech events.
It spans three days and draws over 30,000 attendees to explore AI, hybrid cloud, and digital transformation, cementing its status as a premier innovation and networking platform.
I worked with IBM Blue Studio to develop this event's brand elements, style, and final design execution.
Think'+Blue Block Party
Brand identity | Illustration
IBM Think' event after-party was held at Boston's oldest brewery, Harpoon.
My task was to combine IBM's Big Blue design language with Boston's cityscape and Harpoon Brewery's unique charm.
After researching, I created original illustrations featuring iconic Boston landmarks and fun local elements, such as the famous swan boats, sea buses, pretzels, and lobsters.
These designs were incorporated into wayfinding materials, posters, flags, and a photo booth. The result was a beautifully branded event that captured the spirit of both IBM and Boston.
Conceptualization / Work in progress
Event design photos
