Terra Bloom is a cutting-edge fertility clinic platform designed to make the journey to parenthood seamless and stress-free. The mobile app and website utilize AI to match patients with the perfect doctor, streamline appointment booking, and provide personalized fertility insights.

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My role started with creating a logo and brand identity, which later moved to UI mobile and web experiences.

The Terra Bloom logo is rooted in the name itself — a fusion of “Terra” (Latin for land) and “Bloom” (a symbol of new beginnings). This combination evokes imagery of a fertile, nurturing ground — a place where life starts, grows, and thrives. Perfectly aligned with the mission of a fertility clinic, the name inspired a visual identity that speaks to hope, care, and transformation.

 

To embody these ideas, I crafted a logo that represents three forms in one fluid shape:

 

• A tree – symbolizing life, growth, and natural cycles

• A rising sun – representing renewal, warmth, and optimism

• An open book – marking a new chapter, a beginning of new story to tell

 

The logo shape  is stylized enough to allow free interpretation, while still grounded in nature-inspired geometry. It feels both organic and intentional — abstract enough to intrigue, yet familiar enough to resonate.

 

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