Keys Soulcare
Illustration, Video Animation, VJ
I've always been fascinated by Alicia Keys and her multifaceted talents, so I was thrilled when e.l.f. Beauty approached me to partner with Keys Soulcare to create an immersive visual experience at the Institute of Contemporary Art, Miami, for Art Basel.
For Alicia Keys, beauty comes from within, and the inner world reflects the outer world. In my artistic approach, I emphasized the intimate moments of various people engaging with the Soulcare brand, showcasing their daily routines and beauty rituals.
As an artist and art director, I aimed to highlight the essence of the Keys Soulcare brand: the deep connection between body, soul, and nature.
I created the concept that highlighted different people in their moments of sharing beauty secrets. Their vulnerable live interaction.
Art Basel
These animations were showcased alongside a musical performance at the Keys Soulcare event activation during Art Basel in Miami.
On the night of the event, we set up a big screen and
a DJ booth. Using the Resolume VJ projection mapping tool, I played my video loops live, synchronizing them with the beats and the overall music vibe. We had so much fun.
