IBM Board of Directors meeting
Branding | Illustration | Marketing Swag
For the 2024 Board of Directors meeting in Bangalore, I was tasked with creating a unique brand language for the event and designing souvenir materials using IBM’s color palette.
I started by researching Bangalore’s rich cultural heritage, aiming to blend its authentic color palette, traditional patterns, and visuals into the event’s identity. After developing a custom color scheme and illustration style, I built out the entire brand identity — from tote bags and cards to shoes and T-shirts — making sure every detail reflected both IBM’s identity and Bangalore’s cultural essence.
Bangalore
After conducting design research, I combined the bull with traditional Indian ornaments to craft a vibrant and culturally rich branding concept that honored Bangalore’s heritage while aligning with IBM’s visual identity. I designed a printed postcard and created presentation swag, including tote bags, headphone boxes, pins, and other marketing materials.
