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Nice to meet you!

Hi! My name is Katya Goltseva. People also call me Kate'.
I was born and raised in Kyiv, Ukraine, and moved to New York 12 years ago.

I combine my passion for design with painting and illustration, creating work that is both meaningful and visually captivating. With over 10 years of design experience, I’m always eager to expand my skills and explore new creative horizons.

What I love most about design is that it’s truly a problem-solving art form. It requires a deep understanding of human psychology paired with strong visual storytelling to create products that are not only functional but also beautiful. For me, design is about crafting experiences that serve people while delighting the eye. Let’s create something meaningful together!

In my free time, I volunteer to paint public murals for New York City.

Work experience

Visual Designer | IBM, New York

2016-2024

  • Brand Development: I worked on comprehensive branding systems for IBM flagship events and developed engaging visual experiences.

  • Marketing & Social Media: I collaborated with marketing and product design teams to develop unified design principles, increasing impressions and client engagement for the IBM Security team through innovative reports and educational materials.

  • UI/Website Design: I worked closely with software development teams designing UI for functional and user-centered applications and websites.

  • Sustainability Initiatives: I worked with social impact teams and researchers to develop annual reports and visual materials for IBM Sustainability, showcasing strategies to reduce energy costs and integrate AI solutions.

Art Director (Freelance) | Brand Labs,  New York

2012-2016

  • Visual Strategies: I collaborated with clients across diverse industries, including fashion, retail, beauty, and e-commerce, developing tailored designs such as websites, applications, and packaging to meet their unique business needs.

  • Creative Leadership: I worked with different clients across the globe, managing the creative process, fostering innovation, and achieving project goals.

  • Responsive Design: Delivered responsive web designs and applications with intuitive UI experiences that combined usability with visual appeal.

Senior Designer | Exponential,  New York

2012-2016

  • Visual Strategies: I collaborated with clients across diverse industries, including fashion, retail, beauty, and e-commerce, developing tailored designs such as websites, applications, and packaging to meet their unique business needs.

  • Creative Leadership: I worked with different clients across the globe, managing the creative process, fostering innovation, and achieving project goals.

  • Responsive Design: Delivered responsive web designs and applications with intuitive UI experiences that combined usability with visual appeal.

Creative tools

  • Illustrator

  • Photoshop

  • InDesign

  • After Effects

  • Figma

  • Canva

  • PowerPoint

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